My origin story
At a young age of 5 or 6, I witnessed my father's struggle with keratoconus, a disorder of the eye that threatened his vision. Two expensive surgeries were his only hope to avoid blindness. Despite the gravity of the situation, my understanding was limited. I noticed that my father couldn't read books to me and had to sit close to the TV due to his impaired vision. Reading fliers from my school, report cards, and homework became challenging for my dad. As a result, I instinctively developed a habit of creating things in a way that made them easier for him to see. This marked the inception of my training in accessibility and usability, something I didn't recognize until I began my design career.
Professionally
Throughout my 20-year career as a user advocate and experience designer, I've consistently pursued the same ideals:
embrace simplicity, intuitive,
and enjoyable user experiences.
As a seasoned UX strategist, I derive genuine fulfillment from engaging in user interviews, developing solutions, and assessing experiences. Guided by innovative thinking, I bring complex projects to holistic conclusions. I embrace a systems thinking approach, defining ambiguity, simplifying complex elements, and harmonizing ecosystem functionality.
I’ve lead more than 10 successful application through the entirety of the product life cycle to successful launches. I've had the privilege of collaborating with companies of various sizes, from startups to enterprises.